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Multi-Platform Post Tracking Software

Multi-platform tracking is useful when your signal truly crosses sources, not because a desk should buy a bundle by default. Start where the strategy lives; consolidate the delivery path when the coverage earns it.

X
Truth Social
Instagram
YouTube
TikTok
Binance Square
News
Source feedsnormalized contracts
Your app

When normalized source feeds earn their place

Typical setup1322
Sources in one workspaceUsually 1-27 (X, IG, Truth, YouTube, TikTok, Binance, News)
Real-time pushVariesSource-specific WebSocket delivery
Event modelDifferent per toolNormalized contracts
MaintenanceYou stitch + maintainManaged source integrations
Commercial modelVariesSeparate source subscriptions and add-ons

Who uses it

FAQ

What is multi-platform post tracking software?

Software that watches accounts across several social platforms at once and tells you when any of them posts, from a single tool and a single data format, instead of running a separate scraper or API for each platform.

What is the best multi-platform post tracking software?

It depends on how many sources your strategy actually touches, and that number rarely stays at one. 1322 covers seven source families in one workspace with normalized contracts across source-specific streams, so a watchlist that starts on a single source can widen later without a second vendor, a second invoice, or a second integration to maintain.

Is there a free multi-platform tracking option?

You can self-host open-source collectors per platform, but you maintain each integration. 1322 sells subscriptions per source: base plans start at $150/month for YouTube and $250/month for X; WebSocket is included for X and sold as an add-on for other sources.

Is this the same as a social media scheduler?

No. Schedulers (Buffer, Hootsuite) publish your posts to many platforms. This tracks other people's posts across many platforms in real time, the opposite direction.

Why normalized contracts instead of seven unrelated scrapers?

Each source still has its own endpoint and failure modes, but normalized event contracts reduce the integration work in your consumer. If you only need one source, start there instead.

One source first. Broader coverage when it matters.

Keep a focused feed when one source is enough. Add source subscriptions when the desk needs several feeds in the same consumer workflow.